Added Value Ideas
An interesting added value idea used by many companies is to provide conference delegates (or training course attendees) with a book covering the topics covered in the presentation by John Lees… or one of the special sales, management or small business packs, consisting of books and CDS. All of these items are made available at special prices according to volumes involved.
Another idea is that before speaking at your conference John Lees can spend time with your sales people and customers (at no charge) to get a better fix on what is needed by the various parties in your business mix.
After your conference John Lees can conduct a ‘marketing/sales audit’ (at no cost) to determine the best way to practically improve business results in future.