Business Coaching

If you need to talk through key aspects of marketing or sales strategy then this consulting service from John Lees will help enormously, plus if you would like to arrange for your value propositions, sales approaches, sales structure or sales management practices to be challenged in a positive way then again this service will prove very valuable.

Here is a list of areas where discussion with John Lees can prove very productive:

Marketing strategy (ensuring that value propositions are distinctive and desirable)
Sales strategy (ensuring that your sales people open and close sales effectively)
Sales presentation materials (ensuring that your sales people use the most effective means of communicating with clients/prospects and leading discussion)
Sales structure (ensuring that your sales teams are ‘designed’ according to market needs)
Sales management practices (ensuring that your state/regional sales managers provide excellent leadership, direction and control of their sales people)
Customer development programmes (creating education, ideas, business development concepts, etc., to ensure that customers/franchisees/distributors maximise their success with your products/services)
Talking to job applicants (ensuring an expert second opinion is included in the process of hiring new, key people in the areas of marketing and sales)
Designing sales conference agendas (ensuring that key conferences are as appealing and distinctive as possible, with recommendations on structure, speakers, workshops, etc.)
Your own leadership role (ensuring that areas where you feel professional improvement is needed are attended to in a practical and creative manner, such as presentation skills, etc.)

John Lees is a member of the Institute of Management Consultants, also the author of 11 books on business development and a respected keynote motivational speaker at major conferences and a trainer of sales people and managers.

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Consulting Services

If you need to achieve performance growth by making practical improvements to fundamental aspects of marketing and sales behaviour and processes, then John Lees can work with you and colleagues to create more productive platforms in the business. Importantly, John Lees offers a ‘MARKETING & SALES AUDIT’ service, at no charge, that involves discussions and a succinct proposal that recommends where improvements can be made... that will seriously impact on future market and revenue performance.

The audit process covers areas such as these:

The distinction and value of marketing propositions
Sales team structure and quality
Sales team skills in ‘self-management’, selling and service
The strength of ‘organisational relationships’ with customers (via management)
Sales management practices (recruitment, training, control, rewards, etc.)
The success rate of customers who resell or use your products or services
The strength of sales and service standards ‘inside’ the company
The value and growth of internal business units such as IT, Finance, etc.,
The distinction and value of ‘conferences’ and ongoing training of staff

No one can possibly do anything but gain from this analytical and creative exercise, which typically follows this course:

1. Meeting to discuss priorities for analysis
2. Interviews in brief with other key managers, and possibly with some sales staff and customers
3. Meeting with management to discuss recommendations, fees, etc.
4. Management to determine at their convenience if proposal is accepted

John Lees is a member of the Institute of Management Consultants and has provided a consulting service for leading companies across many industries and in several countries. Email John Lees to initiate a meeting to discuss a marketing and sales audit, at no charge, for your organization.