Marketing & Sales Management

For key marketing managers and marketing staff, responsible for creating mutual business development with various ‘sell-through’ channels…featuring these segments:

• Understanding the critical marketing move ‘from distribution to contribution’
• The leadership change from ‘marketing in general’ to ‘General in marketing’
• How to stay tuned to market expectations and future market needs
• How to learn from top performing customers, and to use their ideas to benefit the market
• How to consistently help all ‘sell-through’ channels to improve sales
• How to engage in ‘bombardment marketing’
• Enabling your company’s sales force to vastly improve their ‘sell-through’ results

This presentation/workshop is based on the book and training course of the same name

For national and state sales managers, offering an array of ideas and strategies for building a first class sales force…featuring these segments:

• The four obligations of sales management that create excellent results for all parties
• Determining the roles of sales people, in relation to market needs and opportunities
• Setting standards to drive the roles of sales people, using customers in the process
• Measuring the performance of sales people, in terms of conduct and results
• How to ensure that sales people reach their sales budgets
• Succeeding in areas such as recruitment, training, rewards, supervision and meetings

Based on the book and training programme of the same name