Franchising Success

“Franchisees must be excellent ‘business drivers’, not passengers or spectators”

Having presented to and consulted for organizations such as ‘Bakers Delight’, ‘Price Attack’, ‘McDonalds’, ‘Pizza Hut’, etc., John Lees is very familiar with the franchising challenge.

COURSE #1 (for Franchisees)

How to Drive a Franchise to Success

(available as a half-day or one full day course)

If franchising could be thought of as being like a racing car team, such as Ferrari or Williams, then the team owner must see to it that the car is made more competitive each year, plus provide a pit crew to support the efforts of the driver. In the case of franchising, the franchisor obviously aims to make the franchise business model better every year and must also provide a support team…but the franchisees must learn to be excellent drivers of the franchise businesses. This presentation shows franchisees how to drive business in four key areas:

Driving customers - covering all aspects of service, selling, local marketing, etc., to the point where the franchise develops very happy customers…and not just 'happy customers'. Happy customers are satisfied with the transaction process and very happy customers are satisfied with the transaction process… plus they achieve better results every time they do business with the franchise, and so they will remain loyal and send more customers to the business!
Driving staff - addressing issues such as recruiting the best people, setting standards, running good meetings, training and rewarding staff in simple ways, leading and getting the most of out the franchise team…to the point of team success
Driving results - featuring insights and ideas on how to 'control’ sales performance, especially during difficult 'external' economic conditions…by using simple 'internal' planning concepts and aiming for potential and not just budgets
Driving yourself - offering a range of ideas and tools for the franchisee to stay self-motivated and to ensure continuous personal and professional development…while achieving a balanced life on the personal and business fronts

This training course can be featured as a keynote conference presentation, emphasising key needs agreed during the briefing sessions, or as a half or full day training session at a conference or as a stand alone event.

This training course is based on the book of the same name by John Lees

COURSE #2 (for franchisor)

How To Ensure Franchisee Success... and Attract More Quality Franchisees

(available as a half-day or one full day course)

For the management team of the franchisor, offering simple strategies to help lead existing and new franchisees to success, including these elements:

How to measure potential for improvement among franchisees
How to plan for gradual performance progress…and make it happen
How to attract new, high quality franchisees