Industry Association Growth

For leading executives obligated to charting a successful future path for the industry they are a part of, and for their companies…including these elements:

• Understanding the purpose, focus and business behaviour of leading industries
• How the industry can be forever relevant, valuable and a priority to markets being served
• The fundamentals of reactive and proactive service excellence
• The essence of modern leadership for leading organizations
• How the best senior managers influence their industries
• How an industry defends itself against competing industries and grim external conditions

Based on 4 of the books by John Lees that address issues of marketing excellence and leadership